Hi! We're healthy recipes AND weight loss.
When launched in 2019, we felt like food media had become too much of an exclusionary experience. It was always about watching other people — more talented people, frankly — make food behind a counter. There was nothing about it that was inviting … like a cool chef party going on that regular people weren't invited to.
We wanted to make a space that was for everyone — people who liked to eat more than they actually liked to cook. We created a place that was as much about delicious, easy recipes as it was about food as a fun lifestyle and cultural phenomenon. We produce nearly 200 recipes a month, but we're also creating videos about our favorite brands, restaurants, and stores, or celebrities and their eating habits. Plus, we're all about telling the crazy food stories you won't find anywhere else.